Description

Social Media Marketing Principles

Product Summary

Learn the strategies and principles successful brands and businesses use to create the perfect social media presence online. 

Want to be highly successful on social media? Then you may just be surprised at what that takes. Because you may well, understandably, think that social media success is all about what you’re posting, how you’re advertising and promoting your social media accounts and what tools you’re using.

But it’s not. That stuff all helps, sure, but it’s also all surface stuff. That’s the extra fluff that can help you to grow but isn’t what ultimately determines the success (or failure) of your accounts.

If you want to ensure that your social media is a real success, then you need to go back to basics. You need to think about your brand, your mission statement and your ethos. You need to be real…

But there’s not just ‘one secret’ to this. In fact, there are countless little things that the very best do differently. These are the things that set apart those incredible brands and make them the huge household names they are today.

How does that work? While these companies also have the advantage of having built up their name over countless years and huge amounts of investment to pour into their marketing and sales, it’s still really the strategy that is the big difference.

And this book is going to share that strategy and some of the most powerful tips that set the very best apart from the less special.

What You’ll Learn

• Introduction
• Provide Value
• Don’t Just Promote
• Post What You Would Want To Read
• Learn How To Create Titles That Grab Attention
• Understanding The Value Proposition
• Always Deliver On Your Promise
• Make Your Followers Feel Important
• What’s In A Brand?
• Give Back To The Community
• Be Personal (Where Appropriate)
• Promote Your Social Media On Your Blog
• Learn To Sell The Lifestyle
• Respond And Engage
• Be Consistent
• For More Difficult Niches
• Experiment With Other Types Of Content
• Be Everywhere
• Case Study: Arnie On Snapchat
• Take Advantage Of New Technologies
• Create A Professional Brand
• Logo Design Tips
• Go Cross-Niche
• Don’t Try To Cater To Everyone
• Use Advertising
• Work With Partners And Influencers
• Use Contests And Other Events
• Offer Discounts
• Understand The Psychology Of Sharing
• Make Great Quality Posts
• Learn To Take Amazing Photos
• Automate
• Cultivate True Fans
• And Much More!

 

Product Summary – Videos –

This video tutorial will help you gain a loyal, passionate following that will lead to exponential growth and eventually to sales. 

Here is the single most important thing you must know about thriving on social media. It is absolutely imperative that you always provide value. What does this mean? It means that you’re going to be offering something concrete and tangible to your audience and giving them something that they can benefit from.

Think of your social media much like a product or a service in its own right and NOT just a means to get as many people to your blog as possible. This simple paradigm shift is the absolute difference between a successful social media channel and an unsuccessful one.

You need to give people a reason to follow you, a reason to share your content and a reason to keep checking back to your page. Don’t just expect people to follow you on Twitter because they like your brand…

The key is to have a brand with a vision and a purpose. It’s to be passionate about what you do and to have a brand that people can really get behind. From there, you’ll then express that value proposition and that vision through high quality content – rather than just posting promotions and advertising…

If you do all this and if you work to get your brand onto every social media channel you can, then it is only a matter of time until you begin to grow.

Get these 10 exclusive, step-by-step videos that’ll show you the principles and strategies that can transform your approach to growing on social media.