Facebook Live Authority
Facebook Live Authority
Learn what makes live streaming so exciting for marketers & how you can get started and make the most out of Facebook Live.
As a digital marketer, the fact that live streaming is poised to become very much the next big thing should make you very excited. A large part of our job is to be able to spot emerging digital trends and to get there before anyone else. When we do this well, it enables us to capture an audience before the competition and potentially to find more effective ways to influence our customers and build our relationship.
This is exactly what live streaming represents for the savvy and it’s exactly the reason that big players are investing such a lot of time into services like Meerkat. Right now, almost anyone can create a live stream about anything and come away with new followers on Meerkat or Periscope. This simply reflects the fact that those platforms are so exciting and that there is still so little competition there.
But if you really want evidence that live streaming is about to take off in a big way, you only need to look to Facebook Live for evidence. No doubt Facebook is one of the leaders in this industry, so the fact that it has introduced its own version of a live streaming service is pretty much as sure sign that it’s on the up and up.
Of course the fact that Facebook is entering this space is also somewhat bad news for the other players like Meerkat and Periscope. And it also changes the game somewhat for the rest of us. Facebook is still likely to be able to put a lot more clout into live streaming now and this will only be increased by the much tighter integration that live has with the Facebook platform.
In this ebook we’re going to learn in a lot more detail what makes live streaming so exciting and why it’s even more exciting that Facebook is involved. What’s more, you’ll see exactly how to get started with your own Facebook Live videos and how to begin building a big audience and interacting with that audience in a far more engaged and effective manner.
What You’ll Learn
- Introduction – Stats and Figures
- What You Will Learn in This Book
- The History of Facebook and Live Streaming
- What is Live Streaming & Why Does it Matter
- The History of Live Streaming So Far
- Acquisitions, Development & Live Streaming
- Facebook Live – What You Need to Know
- How to Use Facebook Live
- What Marketers Need to Know
- Advanced Features and Tips – Editing Video
- Viewing the Live Map
- Facebook Live vs Periscope vs Meerkat
- The Advantages of Facebook Live
- Features and Specs
- The Odd One Out – Blab
- Ideas for Content
- Sharing Exciting Moments – Vlogging
- More Great Formats for Streams
- Top Tips – Reviews
- AMAs Interviews Discussion Tours
- How to Create Engaging Live Videos
- How to Create Professional Videos
- Professional Content
- Build Your Following & Get More Viewers
- Facebook Marketing Done Right
- Using Facebook Ads
- How to Monetize Facebook Live
- A Simple Sample Business Model
- Top Tips for Facebook Live Success
- Announcing when you’re going to broadcast
- Wait for a strong connection
- Write a compelling description
- Inviting users to follow
- Experimenting with length
- Go live often and experiment
- The Future of Live Streaming
- And Much More!
Product Summary – Videos –
If you bet on it early on, you might just be in a position to take full advantage of the platform when it inevitably becomes a crucial part of the way we communicate.
Basically, live video is exactly what it sounds like: content that you film directly from your phone and which anyone can then choose to tune in and watch. This lets you communicate with that audience in a live fashion and even respond to comments and that in turn makes this form of communication incredibly engaging and intimate…
For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product. If you’re building a personal brand, then it’s a fantastic way to build trust and familiarity. And if you’re creative, then you can do all sorts of amazing things like taking your audience with you on hikes, or bringing them to live events.
Imagine being able to make a seminar for your sales funnel where your students could actually ask questions? And where they knew you that you were speaking to them directly in that very moment…
One more thing that makes live video so exciting for marketers is the simple fact that it is so new and so exciting. If you’re a marketer looking to make a big splash online, then this tool can help to give you a massive head start. People want live content and they’re incredibly excited for it. After all, there’s tons of coverage of live content in the media and everyone is talking about it.
Get these 10 exclusive, step-by-step video tutorials that’ll show you how to get started with your own Facebook Live videos and how to begin building a big audience and interacting with that audience in a far more engaged and effective manner.
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